Head of Marketing and Product Design
Rowena joined Inatech in 2012. With over 10 years' of experience, she is currently responsible for driving the global Marketing strategy for Inatech combining traditional and digital channels in specialised niche markets including Oil Trading, Bunkering and Shipping.
She is also responsible for all software design focusing on user experience (UX) and user interface (UI). Responsibilities include designing Cloud-based software products with the challenge to bring simplicity to complex business processes and applications. She is driving Inatech’s effort of becoming user centric and bringing to the market, products that are elegant, intuitive and easy to use.
Prior to Inatech, Rowena worked for leading global Companies in sales, marketing and account management. She holds a Bsc in Business and Management and is a certified UX Consultant.